The United States Hispanic market

Allow us to show you a few interesting and outstanding statistics.

General

• Hispanics make up 13% of the total U.S. population (2000 Census)
• Within the USA, hispanics have an annual buying power of $540 billion.
• Hispanics are the fastest growing segment in the U.S. (2000 Census)

Hispanics and the Internet

• In the year 2000, 37% of U.S. latinos had a computer.
• In 2002, one third of U.S. latinos had internet access. **
• Hispanics are the fastest growing segment on the internet. **
• 8% of hispanic buy online, versus 10 % of everyone else. However, they spend 7% more. **

Hispanic Owned Businesses in the USA

• There are more than 2 million hispanic businesses in the U.S. **
• Their 1997 sales totalled $186.3 billion. *
• The majority of Hispanic businesses are a sole proprietorship. *
• 42% are in service , 13% sales, and 13% construction *
  
• Sales: *
  • 40% less than $10,000,
  • 20% between $10 and $25,000, and
  • 2% more than $1,000,000
  • So, 38% between $25,000 and $1,000,000
• Only 6% of small hispanic business have a website, versus 35% of other small businesses.